About us
About the brand:
Orbe is a West London based innovative brand of professional eyelash extensions. Founded in 2018, by a team of scientists and beauty experts with a passion to simplify the process and experience of eyelash artists. Orbe is not a ‘me too’ brand. Orbe eyelash extensions are unique and specifically designed to address the quality and usability challenges faced by lash artists.
Note: Orbe has raised the bar in the UK eyelash extension industry. Other eyelash extension brands have started replicating features of Orbe lashes. We are more pleased that out innovation has also forced competitors to ‘up their game’ and make the overdue effort to offer better products to UK based lash artists.
Our Story:
Before Orbe came to existence in 2018, we asked over 200 eyelash artists what they expected from their lash supplier. It was not a surprise to know that the expectations and challenges of lash artists have been ignored by the industry for too long! Lash artists told us a number of things (related to quality and ease-of-use) they would like to see improved!
From a quality point of view, some showed frustrations about lash size inaccuracy (for example, label stated 12mm length but lash was 13mm etc), other registered unhappiness about poor curl retention, and high-friction extraction of lash hair from strip. From a ease of use perceptive, lash artists felt they needed clearer product names, ability to find lash boxes more easily from within their trolleys or storage cupboards, ease of strip extraction from the box (without the tweezer touching side wall), clearly labelled lash strips for easier mixing.
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In 2018 we went in with these powerful insights. We came out in 2020 with a completely new eyelash product from scratch (no wonder why orbe lashes look like no other). What took us so long ? Simplifying isn’t easy. In fact it has been quoted that ‘simplicity is the ultimate sophistication’. And some of us at Orbe are a little too obsessed or orbessed (whichever you prefer) about quality. Ever heard the expression ‘beauty with brains’ ? In addition, we also had to ensure that the end product was not only functional but also beautiful!
And here we finally are with eyelash extensions that aim to make the life of eyelash artist easier — with a raised central portion for easier strip extraction, colour-coded visual labelling system for easier storage, detailed strip level detail, quality checks for consistent sizing, and a lot more!
(To learn more more about how Orbe lashes are unique please read the ‘Why buy Orbe lashes’ section of our product descriptions.)
The team
Not to mention, we at Orbe are super passionate about exceeding your expectations. Our biggest motivation is the satisfaction we get from simplifying your experience. Please feel free to reach out if you have any questions (we’re very friendly).
The name ‘Orbe’
Lastly, we thought you may wonder what does the name Orbe mean. Orbe originates from the word Orb which refers to a sphere, close enough to the oval shape of eyes, strong tonality with “e” adds a touch of panache. It is pronounced as orb. The name ‘Orbe’ is deliberately different unlike the more clichéd brand names in the industry. Orbe is more modern, unique and represents our innovative, contemporary, and friendly nature.